Advisory session
To settle a specific question: which tool to use, how to approach the website, where to start.
- One-hour video call
- Written summary with the next steps
- No obligation to continue
IT Consultant for Freelancers & SMEs / 12 years in systems
More customers,
less chaos in your business
I tidy up how customers find you and how you manage them: a website that captures leads, ads you can measure and custom tools that connect everything. Without rebuilding what already works.
alexmerle.es · Independent IT consultant

01 / SELECTED WORK
Websites that convert, local SEO and custom tools
Live websites in production · a capture of each homepage
02 / SERVICES
Four ways to start, depending on what you need and what you want to invest.
To settle a specific question: which tool to use, how to approach the website, where to start.
For those who know something isn’t working but not what.
A fast, custom-built website designed so enquiries reach you, not just to look good.
For when the problem isn’t the website but how your operations work.
Tell me what you need and how much you can invest, and I will suggest where to start. The scope adapts to your budget; the price is fixed in the proposal before we begin, with no hidden fees.
It depends on what you need, and I adapt to your budget: on the first call you tell me what you need and what you can invest, and I suggest where to start. The price is fixed in the proposal before we begin, with no hidden fees. Amounts are invoiced with VAT.
A simple website is usually live within one or two weeks of you sending me the content: photos, texts and business details. The actual timeline is set in the proposal.
For projects, 50% at the start to reserve the slot and 50% on delivery. The session and the diagnosis are paid when booked. Always with an invoice.
The code and access are yours from day one. I include two adjustment sessions after delivery and, if you want, a monthly maintenance plan so the website and automations keep working.
Yes, to speed up analysis and development. Decisions, review and responsibility for the result are mine. I hold a master’s degree in AI and apply it where it saves your business time or money, not for fashion.
03 / About me
I’m Alejandro, a freelance IT consultant. I’ve spent twelve years in IT and systems maintenance. Today I focus on making your business look better online and run with less chaos. I explain things without jargon and I’ll tell you when something isn’t worth it.
Tap to change form · focus and use ← → to rotate
We look at how customers find you today and where opportunities leak away. You get a report and a plan ranked by impact.
I build what makes sense for your business: a website that captures leads, automation, custom tools. Fixed price before we start.
Everything is tracked: you’ll know which channel brings each customer and what’s worth improving next.
04 / THE JOURNEY
Twelve years in IT and systems maintenance
alexmerle.es
Websites that convert, measurable ads and custom tools for freelancers and small businesses. The person who writes your proposal is the person who does the work: no sales reps, no middlemen.
Systems technician
My whole career has been tied to IT and systems maintenance: keeping a company’s technology running every day, with no surprises and no chaos.
Testing ground
My family’s business is my laboratory: this is where I refine how to structure a website to rank in local searches across Madrid, Toledo and Guadalajara.
Fixed price before starting · the code, the accounts and the docs are yours
Converting websites · Local SEO · Measured ads
Maintenance · Automation · Custom tools
AI-assisted analysis & development · Human review
Master’s in Artificial Intelligence · Universidad Isabel I
Background in Computer Science and Telecommunications. I use AI to speed up analysis and development; the decisions and the final review are mine.
05 / WHAT’S NEXT?
Tell me how your business works and I’ll honestly tell you whether I can help. I reply within one working day.
Also by phone: +34 600 367 217 · alexmerle.es
alexmerle.es · Independent IT consultant
San Agustín de Guadalix, Madrid · Remote across Spain · alex@merle.es · +34 600 367 217
I tidy up how customers find you and how you manage them: a website that captures leads, ads you can measure and custom tools that connect everything. Without rebuilding what already works.
My part: The website, the CRM and the Ads management for conversions
Lead-capture website for owners of commercial premises and building plots in Madrid, with an internal CRM dashboard and Google Ads management focused on conversions.
https://www.tasena.es/
Wedding photojournalism studio in Vigo (Galicia).
https://www.rinchastudio.com/
Football academy for boys and girls aged 4 to 12 in Mérida.
https://www.lolopla.es/
Cut-and-bent rebar and structural steel in Madrid. It is my family’s business and my testing ground: this is where I try and refine how to structure a website to rank in local searches across Madrid, Toledo and Guadalajara.
https://merle.es/
A working demo I built in 7 days to show what can be put together on a small budget: a digital menu and WhatsApp orders with automatic confirmation.
https://montes.vercel.app/
Today
Websites that convert, measurable ads and custom tools for freelancers and small businesses. The person who writes your proposal is the person who does the work: no sales reps, no middlemen.
12 years
My whole career has been tied to IT and systems maintenance: keeping a company’s technology running every day, with no surprises and no chaos.
In parallel
My family’s business is my laboratory: this is where I refine how to structure a website to rank in local searches across Madrid, Toledo and Guadalajara.
Lead capture: Converting websites · Local SEO · Measured ads
Systems: Maintenance · Automation · Custom tools
Applied AI: AI-assisted analysis & development · Human review
Master’s in Artificial Intelligence · Universidad Isabel I